The Wrong Way to Apologize

"I am sorry for those that disagree with me because I know that they are wrong."

~ Woodrow Wilson


A well-crafted apology is crucial for healing and rebuilding trust in any relationship. A sincere apology shows genuine remorse, demonstrating that you value and respect the other person’s feelings. By taking full responsibility for your actions, you validate their experience and acknowledge the impact of your behavior. This step is key to showing empathy, as it reflects your understanding of the emotional hurt caused.

A meaningful apology goes beyond words—it includes committing to specific, actionable changes to prevent future harm. This reassures the other person of your sincerity and shows you’re willing to improve and not repeat the mistake. Additionally, a thoughtful apology opens the door for both parties to express their feelings, fostering mutual understanding and strengthening the relationship.

Consistently following through on promised changes is essential for rebuilding trust. It shows that your apology wasn’t just a one-time gesture, but part of a genuine effort to change. This follow-through reinforces your reliability and commitment, helping to restore trust and integrity.

Conversely, a poorly constructed apology can worsen the situation, leading to feelings of invalidation, frustration, and further damage to trust. This is why a thoughtful, sincere apology is vital for resolving conflicts and maintaining healthy, strong relationships.

By understanding and applying these principles, you can offer apologies that truly repair relationships and build deeper connections. Remember, an apology is not just about saying you’re sorry, but about committing to make things right and growing from the experience.

Now that we know what a well constructed apology looks like, let’s compare what one that’s sincere and comes from a good place looks like, and one that doesn’t:

Contrast this with a poorly constructed apology in a different corner of the same café, where Mike sat across from his partner, Tom. Mike had also missed an important event in Tom’s life, but his approach was markedly different:

Over time, Mike’s lack of follow-through on his promises led to further disappointment, eroding the trust and respect in their relationship. Tom knew that moving forward, he needed someone who would truly listen, understand, and value his achievements and feelings—someone who would be there when it mattered most.

In these two scenarios, the difference between a correctly constructed apology and one that is not is stark. Sarah’s apology to Emma was sincere, specific, and empathetic. She acknowledged her mistake, took full responsibility, showed understanding of Emma’s feelings, and committed to change with concrete actions. This approach helped to rebuild trust and mend their relationship.

On the other hand, Mike’s apology to Tom was half-hearted and dismissive. He failed to fully acknowledge his mistake, avoided taking responsibility, showed little empathy, and made no real commitment to change. This approach left Tom feeling unheard and disrespected, causing further strain on their relationship, and incited a conversation that ended their relationship.

The essence of a well-constructed apology lies in its sincerity, accountability, empathy, and follow-through, all of which are crucial for healing and strengthening relationships. quotepublish